United Smile becomes new master toy licensee for Gummibär and Friends

Toonz Media Group, a global leader in kids and family entertainment, and Gummybear International Inc. have joined forces with United Smile, a toy company, naming it the worldwide master toy licensee for the wildly popular Gummibär franchise.

United Smile will introduce a diverse range of Gummibär and Friends toys to markets worldwide through its extensive distribution network. This new partnership builds on the massive global appeal of Gummibär, which has amassed well over 30 billion views across its YouTube channels alone. The show currently boasts two successful seasons—Season 1 with 39 episodes of 8 minutes each and Season 2 featuring 39 episodes of 7 minutes.

'The popularity of Gummibär is beyond comparison. It’s a truly global phenomenon, and it’s incredibly rewarding to see the brand continue to resonate with kids worldwide,', said P. Jayakumar, CEO of Toonz Media Group. 'United Smile’s plans for Gummibär are exactly what fans will love, and we’re delighted to have found the perfect partner for this venture'

The series follows the adventures of Gummibär, a vibrant green gummy bear affectionately known as Gummy, alongside his two friends - Harry, a nerdy green chameleon with a passion for science, and Kala, a skilled blue Cerval cat and martial arts expert. Together, they encounter quirky characters like Mr. Kronk, Gummy’s grouchy rival, and Granny Peters, a brilliant elderly scientist with a love for baking cookies.

United Smile will develop an exciting lineup of Gummibär and Friends merchandise, including figurines, toy playsets, plush toys, and novelty items, catering to the diverse interests of fans.

Speaking about the collaboration, Jürgen Korduletsch, President of Gummybear International, shared his enthusiasm for the new partnership: We’re excited to team up with United Smile on a mission to bring fun and innovative new toys to the myriad of fans of Gummibär and his Friends around the world. We’re very much looking forward to work closely with our new partners to a successful journey creatively and commercially

Josue Rosenzweig, CEO of United Smile, also shared his vision for the partnership, stating, 'we are really excited, with this venture, we love Gummybear since it was present to us, consider this character is unique and will capture the kids attention, we are generating a unique range of products, that reflects the character personality. Targeting to start shipping in July 2024'

Beyond the show, Gummibär has become a cultural sensation. His videos are available in 44 languages, and the hit song I’m a Gummy Bear (The Gummy Bear Song) was certified Gold and Platinum topping Hit parades in many countries. It was also the Number One ringtone in the USA for a full year and has a continuous run in iTunes Dance charts since 2009. Since the release of its debut album in 2007, Gummibär has captivated millions around the globe, cementing his place as a beloved icon in family entertainment.

With this exciting new partnership, fans can look forward to a wave of new delightful Gummibär and Friends merchandise, further bringing the joy and charm of this global phenomenon into homes worldwide.

LC