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The Wit selects CJ ENM’s Duty After School for Fresh TV fiction in MIPTV

20-04-2023
Leading entertainment company CJ ENM, has recently received great recognition for its high-quality content in the international market. Three of its formats, Duty After School, The Time Hotel, and The Wooing Choir have been selected for by The Wit for its Fresh TV sessions.

Produced by Korea's leading scripted TV studio, Studio Dragon, Duty After School is about a class of high-school students forced to join the army in order to fight against an alien invasion. The earth is about to come to an end as the mysterious globes in the sky are attacking people.

To prevent this, teenagers have to drop their pens and pick up guns instead to fight for the earth’s destiny. As the series is the remake version of a famous Korean webtoon with the same title, Duty After School has set a record for the highest number of paid subscriptions in its first week in the history of No. 1 K-content streaming platform TVING. Noticing this already-proven excellence, Series Mania invited the series to screen its world premiere at the special screening, being the only Korean drama to be introduced at the festival.

Officially premiered via CJ ENM-launched OTT platform TVING on April 12th, time is the only currency used in The Time Hotel. Everything in this hotel can be bought with time instead of money, and guests are checked out once they run out of time. From psychological warfare to physical matches, guests in this unique place compete to earn as much time as possible through an unprecedented variety of games.

Another CJ ENM’s format to be in the Fresh TV Formats session is The Wooing Choir. The show is a fierce competition of underdogs looking for love, singing to woo their way into one’s heart.

Virginia Mouseler, the CEO of The Wit commented ‘We have picked Duty After School, The Time Hotel, and The Wooing Choir for our The Wit Fresh TV sessions at MIPTV because each of these shows, each in its genre fits the trends we wanted to highlight: psychological gameshows, relationships show and dystopian scripted series. Demand for creativity from South Korea is also in high demand’.

Sebastian Kim, the Director of International Content Sales and Acquisition at CJ ENM, stated, ‘We are extremely honored to have been selected for the Fresh TV sessions this year. Duty After School has achieved successful launch in Korea and is gaining popularity in Europe. Its innovative storyline is captivating audiences worldwide and is sure to continue grow’.

 

LC

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