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SVT adopts software-defined production model for Rally Sweden 2025
Swedish broadcaster Sveriges Television (SVT) has implemented a fully software-defined live production model for Rally Sweden 2025, marking a shift in its approach to sports broadcasting. Using Ateliere Live, a cloud-based media solution, SVT replaced traditional broadcast hardware with commercial off-the-shelf (COTS) equipment and software-driven workflows. The transition resulted in a 50% cost reduction per hour of live production and a 70% decrease in carbon emissions.The event, part of the FIA World Rally Championship (WRC), took place in Umeå and featured drivers navigating snow-covered terrain. SVT’s production model incorporated real-time updates, remote commentary, and a cloud-based workflow that allowed operators to manage live feeds, vision and audio mixing, and graphics from multiple locations. NVIDIA GPU processing and remote proxy vision mixing technology enabled flexibility in coverage.
This initiative aligns with SVT’s Project Neo, launched in 2020, which aims to transition the broadcaster to fully digital operations. The project focuses on reducing environmental impact, streamlining production processes, and reallocating resources toward content creation.
SVT’s approach to Rally Sweden builds on its previous software-based production at the Singapore Smash Table Tennis Tournament earlier in 2025. That event demonstrated the feasibility of remote production, where a single journalist localized an international broadcast using only a laptop. The Rally Sweden production expanded on this model, accommodating a multi-operator workflow for a more complex live event.
The broadcaster plans to continue refining its software-driven approach ahead of the 2026 Olympics. The adoption of Ateliere Live, combined with SVT’s NEO platform and open-source communication tools, is expected to shape future live sports productions, reducing costs and improving scalability.