Prime Video Italy announces Jesse Williams as lead actor and producer of Costiera

Under a highly innovative deal structure, Prime Video is holding on to full exclusive rights in Italy, France, Spain and Portugal, Fremantle will handle global sales in all other territories, and will present Costiera (wt) as one of its key scripted titles to global buyers during The London TV Screenings at Fremantle Presents on Friday (1st March).

Jesse Williams (Your Place Or Mine, Only Murders In The Building, Broadway’s Take Me Out) will star as lead actor in Prime Video’s Costiera, the Italian Original action-drama series filmed in English and directed by Emmy award winner Adam Bernstein (Breaking Bad, Fargo, Scrubs, 30 Rock, Masters of Sex, Californication, Better Call Saul, Orange Is the New Black, Shameless). The series is currently under production.

Jesse Williams will play the role of Daniel De Luca, a half Italian former U.S. marine who returns to Italy, the land of his childhood, as a fixer in one of the world’s most luxurious hotels, located on the spectacular coastline of Positano. Shortly after Daniel, or DD as everybody knows him, starts working at the hotel, one of the owner’s daughters disappears. He must do whatever it takes to find her and bring her home, while still solving the ever-changing problems of the exclusive hotel guests. Alongside an international cast, Costiera will feature a gripping storyline, fast-paced action and comedy, a complex main character and spectacular locations.

Based on an idea by Luca Bernabei, written by Elena Bucaccio, Matthew Parkhill and Francesco Arlanch, the highly anticipated international action drama, is co-produced by Amazon MGM Studios and Luca Bernabei for Lux Vide, a Fremantle company.

Under a highly innovative deal structure, Amazon is holding on to full exclusive rights in Italy, France, Spain and Portugal, Fremantle will handle global sales in all other territories.

Adam Bernstein, Director, said: ‘'It's an amazing opportunity for me to work with Jesse Williams on Costiera. I've always admired his work - both on stage and screen, and he's the first actor that came to my mind for the role of Daniel De Luca. Jesse provides a perfect combination of intelligence, charisma, and humour, and we're incredibly lucky to have to have him at the centre of our show.'

Costiera will join the thousands of TV shows and movies in the Prime Video catalogue, including the Original Italian productions No Activity - Niente da segnalare, Elf Me, Gigolò per caso, Everybody Loves Diamonds, Prisma, Bang Bang Baby, AMAZING - FABIO DE LUIGI, Gianluca Vacchi: Mucho Más, Laura Pausini – Pleased To Meet You, The Ferragnez – The Series S1 and S2, All or Nothing: Juventus, Anni da cane, Dinner Club S1 and S2, Vita da Carlo, FERRO, Celebrity Hunted – Caccia all’uomo S1, S2 and S3, and LOL: Chi ride è fuori S1, S2 and S3; Emmy winners The Marvelous Mrs. Maisel and Lizzo’s Watch Out for the Big Grrrls, the Emmy-nominated satirical superhero drama The Boys, and the smash hits The Lord of The Rings: The Rings of Power, Citadel, Tom Clancy’s Jack Ryan, Shotgun Wedding, Samaritan, Thirteen Lives, The Tender Bar, Being the Ricardos, The Tomorrow War, Reacher, and Coming 2 America, in addition to licensed content available in more than 240 countries and territories around the world, and the exclusive live coverage in Italy of the top Wednesday night matches of the UEFA Champions League, as well as the UEFA Super Cup, through the 2026/27 season. Other announced Italian Originals include the series Antonia, Sul più bello - La serie, the shows LOL Talent Show: Chi fa ridere è dentro, the movie Pensati Sexy, along with new seasons of Sono Lillo, and Celebrity Hunted - Caccia all'uomo. Also announced, the Italian chapter in the Citadel Spyverse, Citadel: Diana.

Costiera is the latest international project from Fremantle’s Lux Vide, a leading European production company behind several recent global hits including Medici, Leonardo, and Devils starring Patrick Dempsey, sold in over 200 territories internationally.

Costiera is the latest addition to the Prime membership. Prime members in Italy enjoy savings, convenience, and entertainment, all in a single membership for just €4.99/month or best value €49.90/year.

 

 

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