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New ratings system to be unveiled
Business Bureau and Techedge will be introducing in Miami on March 1 a new TV ratings system for Latin America.At present, most data is provided by Ibope Media. Local measurement systems are available in certain territories. In Argentina, the government is planning its own system, to be deployed through the universities under regulation agency Afsca supervision.
Business Bureau is an organization that provides data about pay television penetration and marketing research for various Latin American nations; it has offices in Buenos Aires, Mexico City and other capital cities. Techedge is a software and hardware provider based in Australia