Kids & Teens
Netflix Kids: Fanbase IPs and family viewing content
‘Netflix has become a platform where everyone in a family can find something they love to watch’, Dominique Bazay, head of global independent TV originals, said at a recent conference. The executive highlighted that the biggest current attraction of the service is its broad demographic reach that affects multiple groups of tastes.‘I think the goal of any platform is to please everyone, from two-year-olds to grandparents. But we’re also looking to be that space for those who can’t find the content they love, from a super female show or a super action adventure series’, she said.
Bazay believes that the perfect streamer’s catalog must be ‘a balancing act’, particularly as co-viewing has been on the rise as a result of the COVID-19 pandemic. She especially singled out family viewing of unscripted series like The Floor is Lava, which has a clear effective family focus.
Confident of having one of the largest catalogs in the streaming industry, which targeted such a wide audience, Bazay and the Netflix team trust that the producer or creator who wants to associate with the platform must know and understand To Your Potential Audience: ‘I highly value creators feedback on the audience.
LC