NBCUniversal Formats secures global rights to new primetime format Win Win!

Win Win! is the brand-new primetime entertainment format where every prize won in the studio will also be won by someone playing at home: it's a 'Win Win'!  

Contestants battle it out by answering questions based on a unique nationwide survey. Every episode features multiple winners and huge life-changing decisions. The format builds to a dramatic final episode where one contestant is guaranteed to win a jackpot of at least £1,000,000. This dynamic mix of strategy, trivia, and high-stakes decision-making promises thrilling gameplay both in the studio and at home.

Created by Hello Dolly, the format sees 40 contestants playing live in a studio, with viewers at home able to play along live via an app. The format gives viewers the chance to win some epic prizes from the comfort of their sofa… and the opportunity to compete for the million-pound jackpot at the end of the series.

Hannah Mabruk, VP Format Sales, NBCUniversal Formats, said: ‘Win Win! is the kind of game show that will keep you on the edge of your seat, shouting at the screen one moment and holding your breath the next. It's fresh, interactive and unique to the market, which fits right into our sweet spot. We look forward to partnering with the best broadcasters and producers around the world to bring this original primetime format to audiences’.

Victoria Ashbourne, CEO of Hello Dolly, said: ‘We’re super excited and proud of this innovative new game show and thrilled to partner with the powerhouse that is NBCUniversal, to bring the format to audiences around the world’.

Win Win! joins NBCUniversal Formats’ diverse catalogue; a collection that features global superbrand titles such as The Real Housewives, which recently celebrated its 30th international adaptation, Saturday Night Live (SNL), Top Chef, That’s My Jam, Superstore, and Suits. The growing roster reflects a commitment to expanding the slate with major third-party IP for worldwide licensing.