NATPE Budapest 2024: a gateway to CEE's content market

The event, organized by Brunico Communications, already shows an increase in attendance, attracting those coming to Budapest to explore the promising CEE market. Held at the InterContinental Hotel in the heart of the Hungarian capital, the event runs until June 27.

The market and event are among the last on the region's agenda for the first half of the year. It stands out particularly for its strong delegations from the Istanbul Chamber of Commerce, the Ukraine Content Club, Unifrance, Audiovisual from Spain (ICEX), and a carefully curated list of regional buyers. Notable attendees include Gabor Balogh, Director of Marketing, TV Distribution and HE, CEE, SPT; Ralf Bartoleit, CEO, bTV Media Group; Agata Borowiecka, Director of TV Rights Acquisition, Telewizja Polsat; and Georgi Chakarov, President and CEO, TVBIZZ Group, among others, who are also part of the conference lineup.

‘The goal is to take the success of 2023 to another level and continue to be the key scenario for business development in this emerging and promising region. This edition celebrates new format concepts from the CEE region with the greatest international potential through the ‘Pitch & Play’ format competition. Additionally, screenings will be hosted by notable companies such as Antenna Studios, Sony Pictures Television, and ZDF Studios. Keynote speakers will lead discussions on the latest trends shaping the future of TV and content consumption, alongside new networking opportunities’, comments Claire Macdonald, SVP, Executive Director of NATPE.

Yesterday, A+E and SPT held the market's first two screenings, highlighting their seasonal slate to buyers in the region. Also, director Alexander Rodnyansky was interviewed by Formatbiz director M. Chiara Duranti on a panel focused on unscripted production in CEE: ‘This year, we're much more active in movies. We have eight movies in production this year’, he said.

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