Mondo TV and Calidra appoint ETS Group as agent for Grisù in Italy

The appointment of the prestigious agency aims to consolidate and expand the property's Licensee  portfolio in the key market for the iconic IP. Among the numerous partners already on-board, who  launched their products during 2024 are Giochi Preziosi, Ravensburger, Giunti, Commodore Industries,  Emmeci, Pon Pon Edizioni, Spreadshirt, Carnaval Queen, Euro Publishing, Thekom. Fondazione Aida is  bringing the Grisù Musical. A dragon without fear!, (dramaturgy by Marco Pagot and Manuel Renga and  inspired by the animated series broadcast on Rai Yoyo) in a tour of over 40 dates in 35 cities, in the main  Italian theatres gathering an audience of thousands. 

Numerous are the collaborations at the Pompieropoli events, with the National Association of Fire  Brigades. 
Grisù animated series in 3D (52 x 12') is an international co-production by Mondo TV France, Mondo TV  Spa, Pagot, Calidra BV, Toon2Tango, ZDF Studios, with the participation of Rai Kids and ZDF and was  launched in December 2023 on Italy's leading preschool channel, Rai Yoyo.  

The new episodes have been scheduled in BTS 2024 and the success of the series on TV is also due to the  strong backing from the channel which, with half hour timeslots by 2 episodes in primetime evening, has  supported the series to embrace a vast audience that also includes the nostalgic grown ups. 
The participation of Grisù's mascot in the famous program La Posta di Yoto on the occasion of Firefighters'  Day on December 4, 2024 marked a further success in the career of the little dragon who dreams to be a  firefighter and who is always ready to help whoever is in need. 

ETS Licensing is an independent agency in the Italian scene. Already known for having brought success  phenomena such as Peppa Pig and PJ Masks, it boasts a strong licensing portfolio that ranges from  animation to design illustrations.  

Matteo Corradi - Mondo TV Group, said: 'The wide success Grisù has enjoyed from viewers in over 130  countries and from Licensees in Italy and abroad (among the main partners we can include Germany, ZDF  and KIxKA; France, Canal+; China, Youku Alibaba; East Europe and MENA AMC Jim Jam), has made it  imperative to choose the best possible partners to extend the brand's presence in terms of licensing,  merchandising and retail. ETS is undoubtedly a leader in this field and we are delighted to be working with  them'

ETS Licensing – Piero Piacentini: 'We are very honoured to have been chosen to develop such an iconic  brand as Grisù. The values and appeal of the cute firefighter dragon have remained unchanged over time  and the new series has succeeded in the difficult task of respecting an important legacy while making it  current in our days by further enhancing it!'

LC