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Mipcom 2023: buyer concepts & trends
MIPCOM 2023 has had two first days as in the golden years, and though today business traffic should reduce a bit, we are talking for sure about a very successful market. This time, there no negative opinions, everybody is pleased about business concretions.The problems are others: the SVOD project cancelations, the fragmentation of advertisement pies for broadcasters, the thinner business for Pay TV channels. Partnerships, monetization formulas, model twists are the answers. What buyer smart comments have we collected about these? Come and read…
Claudia Ruehl, Sr. manager acquisitions, SevenOne Germany: ‘We are all digital players nowadays. We are buying now not only for free TV, but also for new own AVOD platform. For the first one, crime, procedural series. For the second, IP series, classics and remakes’. Nuno Vaz, acquisitions director, RTP Portugal: ‘The today challenge is to make budgets perform, considering flat advertising, inflation. An answer is cost-effective formats’. Johanna Salmela, acquisitions manager, YLE (Finland): ‘I usually look for fresh dramas, both for prime time and day time. And now I am adding comedies’.
James Townley, CCO, Banijay (UK) at its breakfast: ‘We are launching a global format acceleration program. In the past, the best unscripted formats were created by big companies. Now, by small producers and outsiders. We want to finance them’. Laura Fernández Espeso, CEO The Mediapro Studio (Spain) gave a keynote yesterday: ‘What do we have new or different? We are betting more on gameshows, docs, news programs, live humor… a next step in content is live streaming, with all to develop’.
LC