English
Mediaset Italia sought opportunities in Series Mania Forum 2025
Mediaset Italia participated in Séries Mania for the first time this year, aiming to strengthen its industry connections and secure business deals from the start of the year. The company attended the event with a focus on selling its original fiction series, facing strong competition, particularly from the dominant presence of French productions.While series sales remained its main objective, Mediaset Italia also explored opportunities in format sales and adaptations. Its catalog included a range of content, from contemporary dramas to films by renowned directors such as Dario Argento. ‘The large number of screenings made the competition challenging’, said to Prensario, Claudia Marra, International Sales Manager at Mediaset Italia, emphasizing the intensity of the market.
Beyond securing deals, the company closely observed industry trends, including the growing recognition of Séries Mania as a key market. ‘I was surprised to hear many say that this event is becoming the most important market, the new MIPTV Cannes’, Marra noted.
LC