MIP London: NOVOCOMEDY signs multiple strategic contracts to expand international presence

The event resulted in numerous contract renewals and new agreements with several leading European broadcasters, further strengthening its global footprint and expanding its influence in the entertainment industry.

bTV Media Group renews rights to popular comedy fillers, keeping audiences smiling between programs:This strategic partnership allows bTV Media Group to continue offering entertaining and diverse programming to its viewers in Bulgaria with a range of high-quality fillers.

Anjela Georgieva, Foreign Acquisition Manager, bTV Media Group: ‘Novocomedy has been a long-standing partner, and we are happy to continue this fruitful collaboration. Their content brings smiles and joy, and we know that it will continue to be a great success with our viewers’.

François-Xavier Poirier, CEO, Novocomedy: ‘Working with the most-watched network in Bulgaria (Variety, December 26, 2024), we are delighted to renew our license and business relationship with bTV Media Group, our long-term partner’.

Partnership with Digital Virgo: As part of a licensing agreement, Novocomedy has partnered with Digital Virgo to distribute several new and successful programs, including World Wide Best Prank (WWBP), Pop Video, and Atomik Pranks. This strategic collaboration aims to deliver diverse and engaging content to international audiences, enhancing Novocomedy's presence across digital platforms. Digital Virgo will now have the opportunity to distribute these innovative formats to an ever-expanding audience, responding to the growing demand for high-quality entertainment content.

Collaboration with Aeroplay Media: Novocomedy has secured a 12-month contract with Aeroplay Media, which has acquired more than 32 episodes of its content. These episodes will be broadcast during flights of several renowned airlines, including: Malaysia Airlines, Garuda Indonesia, EgyptAir, Kenya Airways, Yemenia Airways, and AIESL.

This partnership presents an exceptional opportunity to reach a diverse and international audience. Airline passengers will be able to enjoy Novocomedy’s programs during their flights, adding a touch of humor and entertainment to their travel experience.

Agreement with LNK Group Channels (Lithuania): Novocomedy is also proud to announce a second agreement with LNK Group Channels for the distribution rights of Crazy Hidden Camera in Lithuania for a period of three years. This program will be broadcast in three sessions with 24-hour repeats and a seven-day catch-up option available on the website www.lnk.lt.

Asta Sivickaite, Head of Acquisition, LNK: ‘This partnership highlights the growing appeal of comedy and entertainment content in Lithuania, and we are excited to see how this interactive format resonates with local viewers’.

François-Xavier Poirier, CEO, Novocomedy: ‘After the great success of the Pop Corn TV show on LNK’s network, the leading broadcaster in Lithuania has once again demonstrated its trust in our commitment to providing the highest quality pranks for top audience ratings. Novocomedy continues to explore new opportunities to enrich its catalog, particularly with World Wide Best Prank (WWBP), a top-tier prank series’.