LA Virtual Screenings: good for inside and outside content business

Content buyers that continue entering to complete their screenings, and newcomers especially from alternative industries, that want to get involved into content business. VS is good for inside and outside TV & OTT media industries.

About broadcasters and OTTs, some attending buyers that we haven’t mentioned last week are TF1 and M6 France, TelevisaUnivision Mexico/USA, PBS Austin from U.S. domestic, Star Greece, IQYI Taiwan, MSK Pakistan, CMP South Africa, RTI Italy, NHK and SOCKS Japan, TCS Salvador, Bolivision Bolivia, ICVM USA, Band Brazil, Alarabiya UAE, Pro7 Germany… very varied types and origins of buyers are present.

About alternative sectors, this fall there are more advertising agencies (programmatic, online, digital) and bigger ones: Nielsen, Publicis, Mindshare, BBDO. In technology there are providers (Irdeto, Pantaflix) and Artificial Intelligence companies as AISpoter, apart from new telcos (Telekom Malaysia, Telecentro Argentina), fresh retailers as Floor & Decor (USA) and niches as lawyer buffets (Ojalvo).

All in all, main outsider segments are advertising, tech providers, ecommerce, gaming, licensing, toy manufacturers. At LAVS 2022, there are no distances, it is easier to identify companies with the required profile, so new relationships with companies from outside of content industry are more natural than in physical events crowded with people you don’t know what they do.

Concrete LAVS buyer aims? Hulda Acevedo, Olympusat (USA): ‘Scripted action-packed/thriller drama series/movies. Premium content series/movies with multicultural cast and storytelling’. Debkumar Dasgupta, Merzigo (Asia): ‘Family programming, romantic dramas, action movies’. Mercedes Feu, Telefe/Chilevision, Paramount Southern Cone: ‘Drama: universal stories, telenovelas and series; Formats: big shows, shinny floor, general entertainment, realities’.

Jordan Warkol, OTTera (USA): ‘Companies looking to launch their own OTT application and/or FAST channel, and many other options around’. Khuloud Abohomos, Art Format Lab, MENA: ‘General Entertainment, Non-Scripted Formats for FTA’s Prime Time. Talent shows, game, reality, comedy shows. Scripted drama formats with proven success to MENA markets’. Arturo Chávez, Dooya/Nuestra TV (Latin USA): ‘Action, Drama, Romance in movies, Mexican fiction series, true crime stories’.

Nicolás Smirnoff and Fabricio Ferrara