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HYBE Media: Original content based on music fans and artists from Korea
With a clear focus on music, HYBE Media innovates on this industry segment under the motto «We believe in music». The company’ strives for the world’s best entertainment lifestyle platform company based on music.HYBE attends MIPCOM 2023 holding a strong artist portfolio whose fandom base exceeds 1.6B, such as BTS and SEVENTEEN, many of whom have achieved their career highs in 2023.
The company established an integrated structure with its business solution that creates concert, video content, games, original stories, and retail, as well as a business platform through Weverse, a global fandom platform.
Sae Bom Tak, Media Content Business Team Lead, told to Prensario: ‘Hybe plans and produces a variety of original content based on fans and artists, such as fan-oriented content, concert-oriented content, entertainment content, documentaries, etc.
HYBE MEDIA STUDIO creates various genres of HYBE Artist-driven content from unscripted to concert live film, and distributes and commercializes related content to fandom platforms as well as OTTs and theaters, to expand to a wider global audience’.
At MIPCOM, the company is seeking to make an impact, where it showcases a range of captivating content: WEVERSE CON; BTS Solo Member Album Production Documentary; Nana Tour – SEVENTEEN, last one is a collaborative project with the acclaimed South Korean PD Na Young-seok, famous for Better Late than Never.
Also SEVENTEEN, a title that embarked on an unexpected journey, devoid of prior arrangements or preparations. Extraordinary tales beyond one’s wildest imagination await them wherever they venture. Somewhere on Earth, another thrilling adventure is unfolding under the guidance of Na PD.
Regarding the content evolution in the South Korean market, Bom commented: ‘As BTS and other K-pop artists continue to solidify their presence in the international market, fascinating the young generation, the demand for K-pop content among global viewers has been on the rise. HYBE Media Solutions (HMS) recognizes this growing demand and we are actively producing various forms of content based on artist intellectual property (IP) to meet these needs. We understand the global appeal of K-pop and strive to create content that resonates with fans worldwide’.
LC