Kids & Teens
Glance at MIPJunior 2023: Animation dominates among children
During the first half of 2023, children’s blocks on generalist channels have progressed, and animated series have maintained their strong positions. In terms of contents, trends evolve around creativity and learning, involvement in the community and a more sophisticated content for tweens Médiamétrie’s international department Glance analyses the kids’ shows market at MIPJunior and reveals global content trends.Animation is key on children’s programmes
In 2023, animated series consolidate their leading position: they represent 77% of the top programmes over the five countries studied (+5 points vs. the first half of 2022), notably thanks to their significant increase in Spain. Only the United Kingdom saw a drop in animated series, in response to its entertainment programmes’ increase.
Meanwhile, in the first half of 2023, entertainment programmes slightly raised their share compared to the best-performing children’s content a year before, ranking now as the second most popular genre after animation (vs. 4th genre in the first half of 2022). In France, Frogger and Lego Masters stood out, while Oti’s Boogie Beebies, Gigglequiz, and Justin’s House were successful in the UK among children’s demos.
Over January-June 2023, 28 new shows (-2 shows vs. the first half of 2022) appeared in the national tops 20 and tops 3 by channel rankings of best performing children programmes, across the five studied countries. Spain asserts its leading position with a total of 11 launches, partly thanks to its main channel Clan. It is followed by France and Italy with respectively 7 and 6 shows launched. Animation accounted for 20 of the 28 launches. In Italy, Spain and France, content about little monsters was a common theme: for example, Momonsters on Rai Yoyo, Monster High on Nickelodeon and Trollstopia on Boomerang.
There is a relative stability on the top 10 programmes in all 5 countries. However, Grizzy and the Lemmings enters this top ranking for the 1st time at 9th place. Also, Bluey was for the first time the most watched show in the first half of 2023, totalling 46.8 million viewed hours among the children audience, based on linear channels only. Bluey is broadcast on both linear channels and Disney+, with complementary viewing patterns. In the UK, for example, Bluey reaches an average of 1.5 times more children aged between 4 and 9 each month on Cbeebies than on Disney+. However, in terms of viewed hours, children spend 1.7 times more on Disney+ than on Cbeebies.
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