GMA Network partners with Reddit for interactive experience

The partnership, facilitated by GMA New Media Inc (GMA NMI), the digital media and technology arm of the network, makes GMA the first entertainment media in the Philippines to establish an official presence on Redditthrough the r/KamuningStation community, cementing its leadership in digital innovation.

The first fruit of this partnership is the launch of “Fast Talk Ask”, an interactive campaign that allows Reddit users to ask direct questions to the guests of the ‘Fast Talk with Boy Abunda’ show. Through the r/KamuningStation and r/ChikaPH communities, users can leave their questions on designated posts, and selected questions will be answered live on the show or in exclusive online content.

The campaign debuted with comedian and Sparkle artist Rufa Mae Quinto, who answered questions from users in the exclusive digital series ‘Behind the Talk’. Since then, Fast Talk Ask has featured such luminaries as international actress and theatre singer Rachelle Ann Go, influencers Jomar Yee and Spencer Serafica, and Sparkle GMA Artist Center's newest talent, actor Tony Labrusca. In addition, the show's anniversary celebration featured ‘Family Feud’ host Dingdong Dantes and beloved duo Marvin Agustin and Jolina Magdangal-Escueta, who also answered questions from viewers.

Looking ahead, GMA and Reddit will introduce the popular ‘Ask Me Anything’ (AMA) live Q&A format, where well-known GMA personalities, such as the hosts of ‘All-Out Sundays’ and the cast of the iconic comedy show ‘Bubble Gang,’ will interact directly with the community. In addition, an exclusive Reddit activity is planned for ‘Tiktoclock’, details of which will be revealed soon.

Both GMA and Reddit share a vision of fostering meaningful conversations and strengthening communities. With over 2.5 million members in r/Philippines, Reddit is home to one of the largest online communities in the country. This partnership leverages the platform's growing influence to bring audiences closer to the content and figures they love.

‘This collaboration is a testament to GMA's commitment to innovation and creating spaces where our audience can connect and engage like never before,’ said Dennis Augusto Caharian, president and COO of GMA NMI.

Meanwhile, Jules Garcia, growth lead of Reddit Philippines, said: ‘Reddit is all about generating connections and conversations, and with this partnership, fans will be able to interact directly with TV personalities, share unfiltered opinions and engage with other viewers. It's a new way to experience entertainment and we're excited to see how it will bring people together’.

This innovative collaboration between GMA Network and Reddit promises to redefine the way Filipinos enjoy and engage with digital entertainment, offering a more relatable, interactive and immersive experience.