From BVOD to Live Events: «One TV Year» key takeaways

In 2023, the consultancy firm reported that the global daily TV viewing time was 2h 21 minutes by total global individuals, 4 minutes less compared to 2022; while regarding Young adults, the average of TV viewing was 1H 27 minutes, 3 minutes less compared to 2022.

Frédéric Vaulpre, Senior Vice-President of Glance, reported that the total TV + Streaming viewing in 2023, in the United States alone, was 4 minutes 16 seconds, 5 minutes more compared to 2021. Streaming is one of the enhancers of this figure, with a 43% share, followed by cable 31%, and then networks 26%.

‘This is because everyone now has a streamer because they are finding appeal drivers for Young audiences, but also taking benefit of strong live audiences’, Vaulpre explained.

One of the growing trends, especially in Europe, is the BVOD (Broadcaster video on demand) model, a content distribution model in which users access titles online and on-demand from traditional free-to-air broadcasters. This trend is a growing European response from public channels, with players such as TF1+, France TV, My Canal, ITVX, BBC Player, Atresplayer, M6+, RTL+, among others.

This has attracted more content and therefore more audience compared to 2018, due to the extension of the availability window, since some platforms make available Premium content, FAST channels, or pre-linear TV Broadcast.

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