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Entertainment PR veteran José Rodriguez introduces High Point Agency

08-04-2025
José Rodriguez, a seasoned entertainment PR and talent relations executive with over 20 years of experience in engaging the Hispanic market, has officially launched High Point Agency, a boutique firm specializing in publicity, talent relations, and consulting for the entertainment industry.

With a dedicated focus on Hispanic talent in music, film, television - as well as brands interested in reaching Spanish-speaking audiences - the agency aims to promote, position, and close gaps within the entertainment landscape.

Headquartered in Los Angeles, High Point Agency will also operate teams in New York City, Miami, and Mexico City, providing national and international support for its clients.

‘Our mission is to elevate and amplify diverse voices within entertainment by supporting them throughout their creative and promotional journeys’, said José Rodriguez, CEO and Founder of High Point Agency. ‘After many years of passionately working in the entertainment industry, I am excited to collaborate with and bring visibility to incredible storytellers. By leveraging our extensive network and strategic resources, we aim to build lasting relationships with the press, talent, and audiences alike’.

High Point Agency offers a range of services, including:

  • Personal and content publicity for music, film, television, and streaming.
  • Talent Relations, serving as the liaison between clients, talent, filmmakers, and brands -  while connecting clients with influential Hispanic talent across the industry.
  • Consulting Services tailored to enhancing visibility and impact in the entertainment industry.

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