Effi Eustace appointed Senior Vice President, Sales, The Americas

​Effi will be responsible for the valorization of Incendo’s strong catalogue as well as Quebecor Content’s French-language programming across all platforms. She will also work hand-in-hand with Incendo’s development and production teams to accelerate the commissioning of its compelling, original and diverse development slate.

’With her long experience as a distribution and marketing executive both at Fox and Incendo, Effi will clearly bring new ideas and
strong leadership to our Toronto based operations. Her worldwide network and knowledge of the industry will help accelerate the
positioning of our films and series in the territory. We at Incendo feel privileged to be able to count on Effi to take on this new challenge
and help us grow even further’, says Jean-Philippe Normandeau.

A well-respected global industry executive, Effi Eustace previously managed Twentieth Century Fox Television Distribution’s
international marketing, publicity, and promotional efforts in 85 countries including the synergy of global brands and talent relations
between the studio, network, and their production divisions across theatrical, linear, cable, and on-demand streaming platforms. With
Incendo for the last three years as VP, Sales and Marketing, Effi’s creative skills were vital in the evolution of Incendo’s branding around
the world.

'As Incendo continues to grow and diversify its content slate, I find it an honor and welcomed challenge to help lead the charge of
bringing our premium content to buyers and audiences alike', added Effi.

In addition to this elevated role, Incendo is also in the process of recruiting a Streaming and Marketing Executive to help support Effi
and global business operations.

LC