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CJ ENM Expands drama reach in Latin America
Leading Entertainment company CJ ENM is set to make a major impact in the Latin American (LATAM) market, having secured key distribution deals with major broadcasters and platforms across the region.In a significant achievement, CJ ENM completed a package deal with Brazil's largest media group, Globo. As part of the agreement, the hit drama Twinkling Watermelon is coming on Globo soon via both Pay TV and the Globoplay VOD platform. Looking ahead to 2025, few additional titles will be available next year as well, further strengthening CJ ENM's presence in the Brazilian market.
CJ ENM has also inked a deal with Mexico's Televisa Canal 5 for two popular dramas, True Beauty and Guardian: The Lonely and Great God. To celebrate the launch of True Beauty, Televisa hosted a large-scale promotional event, generating excitement among local fans and solidifying the show's place in the Mexican market.
In Peru, CJ ENM partnered with Bitel, bringing 14 titles to viewers via TV360 by Bitel, one of the country’s major platforms. This partnership ensures that a wide array of CJ ENM's top dramas will reach Peruvian audiences starting this year.
Additionally, CJ ENM plans to continue investing in the region by offering more content with Spanish dubbing. Currently, the company provides around 30 dubbed titles, and it is set to increase this number annually to meet local audience preferences.
Sebastian Kim, Head of Sales, commented, 'These partnerships mark an exciting new chapter for CJ ENM in Latin America. We are committed to bringing our beloved original dramas to even more viewers in the region, and our deals with our LATAM broadcasters reflect the growing appetite for high-quality, diverse content. Our goal is to continue delivering captivating stories that resonate with audiences worldwide'.
These strategic partnerships across Brazil, Mexico, and Peru underscore CJ ENM's commitment to establishing a stronger foothold in the LATAM region. As the global popularity of K-content continues to rise, CJ ENM’s expansion into Latin America reflects both the universal appeal and the increasing demand for its high-quality dramas, positioning the company for even greater success in the coming years.
LC