Banijay Rights and Anonymous Labs Strike Deal for Simon’s Cat Cryptocurrency

Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, today announces Simon’s Cat (a Banijay UK company) and Web3 marketing and development agency, Anonymous Labs have joined forces to launch a new Meme Token.

Under the agreement negotiated by Banijay Rights, Simon’s Cat will be lending the globally loved animated sensation’s name to the token which was released on 22nd August.  The Simon’s Cat Meme Token, $CAT, will be the cornerstone of the Simon’s Cat Web3 community, presenting Simon’s Cat to a whole new audience of crypto enthusiasts, whilst introducing existing fans to the benefits of blockchain technology. Simon’s Cat is launching its token with full support from Floki, a leading Web3 ecosystem, with the token presale happening exclusively through their Real World Asset (RWA) and tokenization platform, TokenFi.

Through the partnership, a donation will be made by Simon’s Cat to UK-based cat welfare charity Cats Protection which could feed around 3800 cats in care for 25 days. This ensures they are receiving healthy and nutritious food whilst they wait to be rehomed.

David Christopher, Group Director, Licensing and Merchandise, Banijay, said: 'We are thrilled to see Simon’s Cat, one of our leading brands, enter into the digital space in this unique and exciting way through an innovative deal that also enables us to support the extraordinary work of Cats Protection'.
Katja Jones, Lead Corporate Partnerships Manager, Cats Protection, added: 'The donation from Simon’s Cat will help us to continue to support our vision where every cat has their best possible life because they are protected, cared for and understood by everyone. We are so very grateful to Simon’s Cat for all their support and for choosing Cats Protection to be the beneficiary of this remarkable donation'.

Michael Healy, Head of Partnerships, Anonymous Labs, said: “We firmly believe that blockchain technology, provides new and exciting ways for brands and IP’s to connect to their audience and increase engagement and sense of belonging.  We are delighted to have partnered with Simon’s Cat to build out their Web3 presence and create a community that is as unique as the IP is, itself.”

2024 marks the 10-year anniversary of the partnership between Simon’s Cat and Cats Protection. Over the years the partnership has featured collaborations on several exciting projects including the popular Cat Logic series, amassing over 10m views on YouTube. Founded in 1927, Cats Protection focuses on rehoming cats, promoting neutering and campaigning for a better life for cats across the UK. With a network of 200 volunteer led teams and over 30 centres, Cats Protection helps around 157,000 cats and kittens annually, advocating for their health, safety, and proper treatment.

Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3bn online views and 21m fans across TikTok, YouTube, Facebook, Instagram, and X. The Simon’s Cat brand also enjoys international success across multiple categories including gaming, publishing, and apparel.

LC