Kids & Teens
Animotion Media expand The Fixies in MENA through a new partnership with BBM Licensing
Animotion Media Group has partnered with BBM Licensing Inc. to extend the licensing and merchandising reach of The Fixies, a popular animated children’s series, across the MENA region. The agreement will see BBM Licensing managing brand expansion across categories such as FMCG, toys, apparel, and retail loyalty programs, while also running promotional campaigns in markets including the UAE, Saudi Arabia, Qatar, and Egypt.‘We are excited to be working with BBM Licensing to grow The Fixies brand across international markets’, said Julia Nikolaeva, General Manager at Animotion Media Group. ‘This partnership will allow The Fixies to become a household name, as BBM Licensing’s strategic expertise and market reach will help bring our characters to even more fans through exciting products, live events, and promotions’.
The collaboration also aims to introduce location-based entertainment, such as themed parks and interactive experiences, as part of a broader strategy to deepen fan engagement beyond the screen.
Amer Bitar, CEO of BBM Licensing, highlighted the brand’s strong potential in the region, stating, ‘The Fixies is a strong and beloved brand with tremendous potential in the MENA region. We are thrilled to partner with Animotion Media Group to expand the presence of The Fixies through licensing and merchandising opportunities’.