English
ATF 2023: now APAC is a more open, partnered and tech market
This ATF 2023 is an important edition of the traditional APAC content event. Beyond the conferences, announcements and sub-events, a sensation is clear: though the Asian market is essentially local and regional, now is more open to international players, generating global opportunities -from and towards Asia- that were not mature 4-5 years ago.The main roads to those are co-productions and all types of partnerships. And of course, technology. Asia is one of the top tech markets for new OTT initiatives and devices.
Yesterday, the first official day, began with an opening ceremony by Singapore's Minister of Communications and Information, Tan Kiat How. There were sessions as “Trending Asia, Winning Formats, Docs”, “Euro-American Dramas: The success of crime stories”, “Lunch Gathering with Taiwan” and “Best Original Production by a Streamer/OTT’’.
In the afternoon, “Fresh Content K-Fromats” and “Drama Gems from Japan” gave a good brief of the two Asian production titans, presented by KOCCA (South Korea) and BEAJ (Japan) respectively.
"The French TV cocktail party" by Unifrance, the “iQiyiiJoy: 2024 Grand Reveal”, and the “Live with Jin Xing, China's Superstar Talk Show Host” were main cocktails, and "The Yani Tseng Story", presented by Huichieh Danielle Yen of Select (Taiwan) was the winner of the “ATF Beach House Pictures Unscripted Pitch 2023”. Across the conferences, the use of new technologies, artificial intelligence, social media, formats and forms of consumption in productions, were the main discussed topics.
LC