English
APAC embraces LatAm content
The increased business deals in the Media & Entertainment industry between LatAm and APAC continues to reflect a relationship that has endless opportunities to grow and evolve. Based on recent stats from Data Science Company, BB Media, some of the higher percentages of LatAm content – looking at the wider categorization of movies/series – grab up to 10% of total offerings on APAC libraries of global platforms such as Mubi, GuideDoc, and Netflix.A quick look at past successes that continue to be strong testimonies of the LATAM/APAC relationship includes Ugly Betty (Yo soy Betty, la Fea, RCN) which its first worldwide adaptation in India (Jassi Jaissi Koi Nahin, 2003); The Philippines (Betty la Fea, 2008); and in China (Chou Nu Wu Di, 2008), in which Televisa joined forces with Hunan Satellite TV to produce, as well as the current remake of La Chica Que Limpia / The Girl Who Cleans from Argentina’s Jaque Content for India’s One Life Studios.
Currently, on the back of Brazilian Globo’s success, Hulu Japan carries Unsoul, Hidden Truths and Jailers, SBS Australia offers Aruanas, and FPT Vietnam runs Under Pressure, Hidden Truths, and Iron Island on its platform. In terms of finished products in the formats space, recent deals include, distributor O4 Media, who bought Desafio Superlike, the Argentine format from RPM Content LLC.
‘Superlike took our eye because it’s an innovative format that sees influencers compete in traditional media. Other shows need to build an audience as it progresses, whereas Superlike leverages the contestants existing followers as its audience base’, commented Gary Pudney, Founder and Managing Director of O4 Media, who also observed that the last three years has been interesting for LatAm content, as production quality and scripts have become more exciting and appealing.
The full report will be published in the Prensario Zone LA Screenings 2022 edition