English
AI Revolution at iQiyi: content development transformed, processes shortened
Regarding the huge bets on new technologies, iQiyi starred in one of the first panels on the 2023 edition of ATF in Singapore, where Wang Xiaohui, CCO and president of PBC Group IQIYI, has been praising the work of the streamer on integrating AI technology in content development as well as other areas.The executive specified that this technology is used in 3 stages of content development: ‘In the first phase, our creation process is being done with AI functions, where we summarize large volumes of texts or books; In a second phase we devise a plan to analyze a book or story, in this phase we analyze possible media impacts of its characters and how functional they can be to the story; and in a third phase, we usually create an AI tool to analyze the final product and see its impact’. Xiaohui was emphatic when referring to the fact that AI ‘used well’ can optimize processes.
Xiaohui high lighted that they have shortened processes at iQiyi from 3 to 4 days when done by humans to just one hour with AI. As he also highlighted, they have measured the results of these processes and have an accuracy of 90%.
LC