Parrot Analytics partners with Asharq Network to power Asharq-Discovery FTA channel

 Parrot Analytics, the global leader in audience demand measurement, has partnered with Asharq Network, a multiplatform service that includes Asharq News (a 24/7 Arabic-language multiplatform news service), and Asharq Business with Bloomberg (an exclusive content collaboration with Bloomberg Media) offering business and financial news, and Asharq Discovery (the latest addition to the network that will offer unparalleled real-life entertainment and documentaries in partnership with Warner Bros Discovery).

Asharq Network is owned by the Saudi Research and Media Group (SRMG), and the partnership with Parrot Analytics will specifically  support the company’s strategy for the launch of the new FTA channel - Asharq Discovery - in the MENA region.

Parrot Analytics’ expertise in the global and MENA streaming space is set to help Asharq Discovery understand which titles, particularly documentaries, will resonate the most among audiences throughout the region. Asharq’s partnership with Parrot Analytics will build on the company’s dedication to leveraging ground-breaking technologies and global entertainment analytics to ensure its audiences have access to the region’s most in-demand content.

'We are excited to partner with Parrot Analytics on this venture to revolutionize the process of content selection for our MENA viewers', said Nabeel Al Khatib, General Manager of Asharq News. 'By helping us acquire and optimize our FTA offering for the best documentaries, lifestyle, reality and infotainment shows, Parrot Analytics' audience demand data will be a key ingredient to create consumer experiences that lead to maximum viewership and growth'.

Asharq-Discovery's launch planning is currently underway, with the aim for the new service to be available to end-users in 2023 via broadcast, streaming and third-party local apps, with a catch-up facility available on over-the-top (OTT) platforms.

'We are delighted to work with Asharq-Discovery to help uncover content and genre trends in the MENA region as we bring our global audience expertise to the Asharq team', said Laurine Garaude, EMEA Partnerships Director for Parrot Analytics. 'As the leading global content measurement company, we are looking forward to powering Asharq-Discovery’s content strategy and giving this new service the best chance for success in this highly competitive market'.

In under two years, Asharq News won 33 awards, most recently by Fast Company, for “Most Innovative Company Award” in the media category. Fast Company Awards selected 42 companies making the most significant impact with their initiatives across 25 categories.

LC