MBC, Medyapim and Ay Yapim sealed “First Look” and volume deals

MBC Group, the largest and leading media company in the Middle East and North Africa (MENA), has announced a brand-new partnership with the leading Turkish production companies, Medyapim and Ay Yapim. The five-year partnership unveiled will see a host of Turkish content shared exclusively with the Arabic group via “First Look” and volume deal agreements, along with original Arabic-language content being produced for the MENA market.

Sam Barnett, CEO of MBC, commented: ‘It’s no secret that Turkish content is extremely popular with MENA audiences – it’s a genre that has been rising in popularity in this region since the early noughties. With two fantastic Turkish production houses coming on board and collaborating with us, not only are audiences going to receive first access to upcoming Turkish TV hits, but we’re also going to focus on exchanging expertise and knowledge to produce some exciting Arabic-language dramas and other programs, shot in the Kingdom of Saudi Arabia and rest of the MENA region’.

Fatih Aksoy, President of Medyapim, added: “We are very happy to announce a new and very exciting cooperation with MBC. It is our most sincere wish that this will be a most delightful endeavour for both parties, and also the beginning of a long-standing partnership.”

Kerem Çatay, CEO of Ay Yapim, stated: ‘Fifteen years ago, MBC was home to the first foreign network to broadcast an Ay Yapim series. They were leaders then, and they are leaders now. That’s why I’m so happy to be teaming up with them to create this new chapter in drama.  I know we will do great things together’.

Full note in Prensario Zone

LC