Insight TV announces rename and rebranding of its channels

Insight TV's current four channels – Insight TV UHD, Insight TV HD, Insight TV (Digital/FAST) and Insight TV Platform (SVoD), will now be rebranded and rebranded as INULTRA, INPLUS, INFAST and IN.TV respectively. Insight TV will now only be used as the company name.

Company says the rebranding will diversify its channel collection globally, allowing for clearer differentiation between channel names, platforms and the regions Insight TV operates in, laying the groundwork for growth. and future acquisitions.

Insight TV's refreshed brand identity features a universal blue color instead of the current red as the primary brand color. In addition to the newly rebranded TV channels, Insight TV's other FAST channels (INWILD, INWONDER, INTROUBLE, INBITES) have also been updated with vibrant colors, keeping the focus on Insight TV's core Millennial and Gen-Z demographic audiences.

The rebranding comes ahead of new channel launches to be announced soon.

Rian Bester, CEO of Insight TV, commented: 'It's more than just changing the name and colors of the business, it's a statement of intent of our commitment to growing the business and allowing us to create new opportunities globally in TV', entertainment and beyond. The rebranding represents the culture and spirit of our current workplace, matching the vibrancy, diversity and talent of our colleagues around the world. It acts as a reminder of how far we've come and where we can go'.

'We are in a very different position from 2015 when Insight TV was launched with only two TV channels. We now operate eight television channels globally, soon to be nine, and we have new channel and content acquisitions in the works, so keep an eye on this space', added Bester.