English
Globo focuses on Russia with a highlighted catalogue of drama dub in local language
Globo and Russian audiences have a long-standing relationship: for decades Brazilian telenovelas have been delighting the country, from major productions such as The Clone, Family Ties and Women in Love, which became quite disseminated locally. Now, the company focuses again on Russia, highlighting classic stories and successful telenovelas in Russian language to connect with the current demands of the local audience.
'We have a history of very successful telenovelas in Russia, a very close connection with the Russian public. And because it is an extremely strategic market, we seek to understand the desires of Russian audiences and the themes most in demand in the country to offer our local partners the most relevant stories that engage, entertain and excite. What we want is, from our productions, be they classic telenovelas or even content still unseen in the country such as our Original Globoplay series, to generate value to our partners: to understand their challenges, their objectives and join efforts to bring more results', initiates Angela Colla, Head of International Sales at Globo.
Regarding the new productions with excellent repercussion and audience in various territories around the world, Globo highlights the telenovela Once We Were Six, A Life Worth Living and Sweet Diva, as well as series such as Hidden Truths and the launch A Woman’s Fate. All these productions are now available to watch for global buyers at Virtual Screenings Worldwide.
The telenovela A Life Worth Living was audience leader in its time slot in Portugal, and one of the most watched programs on Pay TV, increasing the slot’s audience by 30% compared to the previous program. In addition, Teledoce (Uruguay) reached the leadership of the slot throughout its exhibition, considering the audience between 18-49 years old, while the production is currently airing in Poland and Belgium.
Aired on Free TV in Univision (USA), Sweet Diva story put the network in the second place of programming on broadcast TV in its last chapters, ahead of channels like CBS and NBC in the 10pm slot. The final chapter of the production attracted more than 1.7 million viewers, and earned the largest audience in the slot. In Eastern Europe, on Latvian TV3, the telenovela achieved relevant consolidated results, reaching 7.3% share - well above the channel’s average, which is 4.2%. Walcyr Carrasco’s work has already been licensed to more than 60 countries.
Meanwhile, the telenovela Once We Were Six promises to win the hearts of the Russian audience with the story of a classic family drama of 50 episodes that tells the details of the family saga of a matriarch who struggles to maintain unity and harmony between her children and husband, despite all the obstacles in life. Award-winning production Hidden Truths, was a worldwide phenomenon, and is available as a 50-episode super-series and a 12-episode series version. The second season has already been confirmed for 2021 and is still being recorded in Brazil.
Regarding the new series, the Original Globoplay production A Woman’s Fate brings actress Giovanna Antonelli, who became famous for her performance as Jade in “The Clone”, as the protagonist of a drama involving her character Lívia, as well as Stella (Renata Sorrah), and Cléo, (Vanessa Giácomo) - three women who are in different situations and go through decisive phases. During her golden wedding party, Stella decides to ask for a divorce. The attitude affects the lives of everyone around her, especially her daughter Lívia and the hitherto unknown Cléo. From this moment on, the three women begin to have their lives connected and, in an attempt to create new paths, they will help each other to build, voluntarily or not, a new version of themselves.