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Raya Group launches new 4K Turkish drama The Yard
Globally distributed by Raya Group, The Yard is a pretty different Turkish drama for two main reasons: first because it was shot in 4K, being the most successful series on Star TV with 27% of average share in prime time, and second because Netflix has chosen the series as an exclusive finished product and its S1 is already available in the platform.Raya Group’s new family drama is coming to the global market: Avlu (The yard) has been shot in 4K and is the most successful project on Star TV prime time with an average share of 27%. It has two seasons: first one with 11 episodes and second with 33 episodes, and its available for worldwide distribution.
Apart from being the #1 drama in all key demographics, it has been trending topic on Twitter and has 161 million users on YouTube. The Yard is about an unjustly imprisoned mother who will go above and beyond to survive and reunite with her daughter is different than traditional Turkish series. Strong young female characters appeal not only to the traditional female audience but also to the young demographic.
Ramazan Yirmibesoglu, founder and CEO, Raya Group, explained: 'Turkish drama has evolved a lot in the last decade gaining new global markets, and The Yard gives a new step in quality production and storytelling. It is different from any other ordinary Turkish title targeted to young and female within its strong characters. It brings back together those who have moved away from watching TV and our traditional audience target'.
Lastly, even Netflix has bought different Turkish dramas for global broadcast, it has treated The Yard as an exclusive finished product for the platform, making available only the first season available worldwide.