Virtual Screenings 2020: the world is here

Prensario has checked the buyers and there are 1120 participating so far: 850 have been registered before the event and 270 during the screenings.

Most of the buyers are the usual we see at the physical markets: Linear TV and OTTs, telcos. But due to the online advantages, a 10% are fresh stories: tech players as Tech TV Talks Media (UK) or Chinto Technologies from Nigeria; advertising agencies looking for content synergies as Media Plan Guatemala or Ogilvy from the English Caribbean; and cross-media producers as KMH Media from French Polynesia or Gravel Road among other companies from South Africa.

Africa and Oceania grew their buyer presence this Friday, especially Australia: for the first time appeared SBS, the broadcaster, and Stan, the OTT that defeats Netflix in its local market. As it can be seen in the graphic pie below, Virtual Screenings have surpassed the 100 countries range during the week.

Genre trends? Apart from the logical predominance of one-hour drama series, there is a good demand of dramedies, also crime/police series and procedural, especially from European buyers. Due to the Covid-19 scenario, production has stopped in most of the world, and ready-made contents have recovered their ‘old’ central position. Leaving fiction, docs & factual have good relevance, moved particularly by global OTTs.

The Top visited exhibitor sites have been, on May 15: VIS/ViacomCBS, with 116 visits; then Globo (Brazil), 87; eOne (USA/Canada), 82; Disney, 74; Dori Media (Israel), 59; GRB (USA), 50; Lionsgate, 47; ZDF (Germany), 46; Global Agency (Turkey), 46; Kanal D Intl (Turkey), 44; Nippon TV (Japan), 44; ATV (Turkey), 40; Televisa (Mexico), 38; MADD (Turkey), 38; Alfred Haber (USA), 36; Comarex (México) 35; Eccho Rights (Sweden), 32;  MGE (USA), 30; CDC United (Belgium), 28; Caracol (Colombia), 26.

The top screening sites? Just on May 15: Globo, 2,78%; eOne, 2,46%; MGE, 2,32%; RTVE, 2,25%; Televisa (Mexico) 2,02%; Global Agency, 1.95%; Kanal D Intl, 1,80%; RCN (Colombia) 1,52%; Eccho Rights, 1,34%; VIS/ViacomCBS, 1,20%; GoQuest (India), 0,96%; TV Azteca, 0,82%; Nippon TV, 0,71%; Lionsgate, 0,66%; GRB, 0,50%. Aso, ATV, Dori Media, House of Chef/Glamorama, Mulata Films (Argentina), Disney.

The top contents watched on May 15 were: "A time to Love", Globo; "Love Life", Lionsgate; "Between Two Worlds", eOne; "DayDreamer", Global Agency; "Orphans of a Nation", Globo; "Néboa", RTVE (Spain); "Isabel", MGE; "Nurses", eOne; "Criminal Minds", Disney; "Gulperi", Global Agency; "The Internationals", VIS/ViacomCBS; "To Love You," RCN; "The Bay", GRB; "My Adorable Secretary", MGE; "My Home My Destiny", Eccho Rights, "Inconvivencia", TV Azteca; "Cardinal", eOne; "R", VIS/ViacomCBS, "On the Brink", MGE; "5 stars", Dori Media.

Nicolás Smirnoff, Fabricio Ferrara, Alberto Buitron