Zee launches two new channels in Africa

With the promise of ‘Bollywood Magic’, the first one is set to captivate African audiences across the board with its award-winning Bollywood movies and series. The channel aims to become the number one destination for Bollywood on the continent, bringing the latest and best Bollywood entertainment to Africa. The other one offers of a fusion of general entertainment programming, showcasing the best telenovelas and food shows.

Speaking on ZEE’s expansion in the African market, Amit Goenka, CEO – International Broadcast Business, said: ‘Africa has always shown a tremendous appreciation for rich, vibrant Bollywood content. Our two previously-launched, specially customised channels, Zee World and Zee Magic, have been warmly received by viewers, resulting in a threefold increase in our viewership since our entry into the continent in 2015’.

Harish Goyal, CEO of Zee TV Africa, added: ‘ZEE is continuously striving to make further in-roads into the African continent. We have packaged our latest offerings, Zee Bollymovies and Zee Bollynova with content adapted to suit the African viewer. Both channels are customized and dubbed in English’.

Both channels will be available to viewers through Kwesé’s multi-platform offering including linear TV, mobile app, and web streaming services delivering premium entertainment to viewers anywhere, anytime, on any screen. Zee Bollymovies channel is available on Kwesé TV channel 155 while Zee Bollynova can be viewed on channel 150.

Joseph Hundah, president and Group CEO of Econet Media, commented: ‘As a new African broadcaster we want to ensure that our viewers have access to a diverse content offering that cuts across all programming genres. There is a strong appetite for premium Bollywood content on the continent, thus we are proud to offer these impressive channels on line-up as they provide engaging TV for the whole family to enjoy’.