travelxp HD arrived to UAE

Etisalat will offer travelxp HD to its eLife and e-vision customers in the UAE, presently as a part of Asian Choice Basic package, Western Choice Basic Package and A La Carte option, respectively.

travelxp HD is India’s leading travel & lifestyle channel with a classic mix of path-breaking travel & lifestyle content in full high definition (1080i). Acknowledged by Eutelsat at the UHD Innovation Partner, since over a year, travelxp has migrated its entire production workflow in 4K and is amongst one of the first to do so globally. In the Middle East, travelxp HD has appointed Mediastream FZE a key Dubai based Media & Marketing firm specialized in TV broadcast, TV channel representation and distribution to develop and deliver its channels over various conventional as well as new media distribution channels.

Prashant Chothani, CEO, travelxp, said: ‘The Middle East is a very important and challenging market for high quality high definition television, the percentage penetration & growth of HD TV population being one of the highest in the world’.

Ron Kapadia, president & CEO, Mediastream FZE, added: ‘The UAE is one of the fastest growing economies in the world presently, as is also one of the leading & path breaking countries which strives achieving the best in all spheres of entertainment and business and we pledge to provide the best & highest quality television content as our contribution to this iconic country. As part of our ongoing endeavor, we will be providing dual audio subcarriers in English & Hindi to allow a wider audience base within the eLife universe to deliver a superlative viewing  experience of the Travelxp content for all viewers.