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Zodiak Kids secures master toy partner for Floogals
Zodiak Kids announces that Just Play is on board for the Zodiak Kids Studios animation Floogals as Master Toy partner for the US & Canada. Earlier this year Zodiak Kids appointed Brand Activation Consulting, who have secured the deal, as the consumer products agents for Floogals in the US.Headed up Bob Traub and Michelle McLaughlin, the agency secured the deal for this 52 x 11’ series launched on Sprout, NBC Universal Cable Entertainment’s 24 hour preschool network, earlier this year. In Kids age 2-5, Floogals 8:30pm ranks #1 among all Sprout trackages (Nielsen, L+SD, Total Day, 2Q16TD (3/28/16-6/15/16).
Claire Shaw, VP of Licensing, Zodiak Kids, said: ‘Just Play is one of the leading US consumer product manufacturers and distributors and we are delighted they are on board for our latest property to market, Floogals. They have an impressive stable of content from the likes of Disney, Marvel and Nickelodeon and our property will be a great fit in their preschool portfolio’.
Floogals has already sold to Discovery Kids (Latin America), TVO & Knowledge Network (Canada), Hop! Channel (Israel), Spectrum Film (Indonesia), RTV (Malaysia), YLE (Finland), Canal Panda (Portugal) and MBC (Middle East).
The series is a mix of photo real CGI, and live action, and based on an original idea from Dan Good and developed by Zodiak Kids Studios UK in conjunction with UK special effects studio Jellyfish Pictures and Nevision Limited, who are the strategic investment partner in the series.
Zodiak Kids own worldwide distribution and licensing rights to Floogals, while Discovery Kids represent the licensing rights in Latin America.